According to the Islamic tradition, the quintessential human flaw is not sinfulness but forgetfulness. One tool for overcoming this forgetfulness is dhikr, the repeated recitation of God’s ninety-nine names or “the beautiful names,” as they are called in the Quran. The ninety-nine names figure also in other ways: believers actively put them to use, calling on specific attributes of God, such as Healer or All-Powerful, to invite divine intervention, to re-orient themselves, or to emulate God’s attributes and become more God-like. Drawing on fieldwork and conversations in Egypt in the post-Arab Spring era, this talk reflects on Allah’s ninety-nine names, on the possibility of approaching God ethnographically, and on the question of what it is to be human.